The Coolidge has no effect on me

I discovered recently a term for the way many of us behave - the Coolidge effect. You can read where the name came from here. In short, animals do not choose their mates randomly. They identify and reject those with whom they have already had sex, and move on.

It is the temporal need for newness, for freshness, for new challenges, to find another partner, not to get stale, old and boring.

We are constantly searching for the scent, the raw, fierce tension. It is a life-long challenge for us to settle down, to stay with one female, one person, one partner, to wake up next to them every day. This affects all of us in some way or another.

So if you are in a relationship, or thinking about heading into one, be smart and be cool, keep things fresh, keep the challenge on, don't let things get too stale and dull. And good luck. And wish me luck.

TRK